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Red Seal record circa 1940 The use of a distinctive red label for premium-priced records made by top-tier artists was a marketing strategy suggested by the 's agent in, where the first 'Gramophone Record Red Seal' discs were issued in late 1901 or early 1902. Later in 1902 the practice was adopted by the home office in the, which preferred to refer to the records as 'Red Labels', and by its affiliate, the, in 1903. Dinamani Epaper Bangalore Edition more. Led by the great tenor, then just at the beginning of his worldwide fame, Red Seal records changed the public's valuation of recorded music. Caruso's first records, made by the Gramophone Company in Italy in 1902, earned prestige as well as profits for the company and its affiliates. Other famous stars and classical instrumentalists were soon attracted to their studios, consolidating the companies' positions as the market leaders in the field of serious music by famous performers. Early acoustical (non-electronic) recordings could be a surprisingly good medium for capturing the sound of singing voices, male voices especially, but while acceptable solo piano and violin recordings could be made, the acoustical process yielded only a flat, muffled, tinny echo of a symphony orchestra. The introduction of (or 'orthophonic recording', as Victor named its version of the process) in 1925 allowed reproduction of instrumental and orchestral music with greatly improved fidelity.